Eminem is back to his old tricks again, it seems. The Detroit rapper is about to premiere the video for “We Made You,” his first solo clip since 2005 and the opening salvo from his forthcoming album Relapse, due May 19.

The Joseph Khan-directed video will premiere exclusively on MTV’s AMTV Tuesday at 6 a.m. ET and will play throughout the day across various MTV platforms, both on-air and online. And much like Eminem’s previous lead singles – “My Name Is,” “Without Me,” The Real Slim Shady” and “Just Lose It” – the comical clip for “We Made You” will take aim at some of MTV’s celebrities.

“There’s some celebrity bashing in it,” Em warned in a clip obtained by  MTV News from the video set. “I wanna say it’s not necessarily  intentional bashing in it, it’s not necessarily taking deliberate shots  at people. … Yes, it is. What the fuck am I talking about?”

“We Made You” is set to release on Tuesday (April 7th).